Why is my email going to spam?

The usual causes when your outgoing mail lands in recipients’ spam folders — and how to fix them.

When your outgoing mail lands in spam, the cause is almost always authentication or reputation, not the words in your message.

Check these first

SPF, DKIM, and DMARC are published and passing for your domain.
Your domain is not brand new (new domains are treated cautiously for a while).
You are not sending bulk mail from a personal mailbox without a proper list setup.
The DMARC aggregate reports do not show failures from your own sends.

The blog guide on SPF, DKIM, and DMARC has the exact records and how to verify them.

If you still need a hand, our support team usually replies within a few hours on business days.